Go

This begins with a word.

Go.

Our proud sponsors promote their shoes with “just do it”. But as part of improving at endurance sports is gaining efficiency by eliminating unnecessary motion, their phrase can be reduced.

Go.

Go, because the second toughest run you will ever do is the first one coming back into shape.

Go, because you are meeting a friend.

Go, because you want to make a new one.

Go.

While the word, run, can be used as a noun – a 5k fun run, a midnight run, the true essence of the word is as verb. Cherish this. Run to the corner. Run to the park. Run around the coaches on the parade ground. Run home.

Running is a journey. We will travel to such places: from the slopes of the presidio to the flats of Ocean Beach; from the trails in Marin to the shores of Maui or Crissy field, from these first anxious spring weeks to the celebratory autumn.

Go, because you made a promise to yourself.

Go, because the toughest run you will ever do is coming in the fall and you need the practice.

Go, because you know someone with cancer.

Go, because it feels right.

Go.

It isn’t that this season starts with the first step, because, well, you need to make sure your shoes are tied, but it begins with the belief, the hope, and the longing for a great adventure. Someday soon you will realize any day on the road is a great one.

Go. Go Team